NextGen SEO Mastery with AI
Become an SEO expert from scratch with hands-on training, AI-integrated tools, live audits, real-world projects, and strategy-driven learning. Rank faster, drive traffic
₹10,000
₹20,000
50% Off
Course Highlights
Duration
2 Months
Level
Beginner to Advanced
Mode
Hybrid
Method
Project Based Learning
Program Highlights
2 Tools
Learn and Explore
Master 2 Tools
Wordpress
Google Search Console
Course Curriculum
- The purpose and impact of SEO in 2025’s digital world
- How search engines operate: crawling, indexing, and SERP structure
- Categories of SEO: on-page, off-page, technical
- Ethical SEO: White hat vs Grey hat vs Black hat
- Core ranking signals & algorithmic updates (timeline)
- Keyword frameworks: short-tail, long-tail, LSI, transactional, informational
- Competitor keyword gap discovery
- Mapping content to intent: informational, navigational, commercial
- Funnel-based keyword targeting: TOFU–MOFU–BOFU
- AI tool walkthrough: Using prompts to generate smart keyword ideas
- Choosing the right domain name for branding + SEO
- Hosting types explained: Shared, Cloud, VPS — pros and cons for SEO
- Understanding CMS platforms with WordPress as the primary stack
- WordPress backend walkthrough: posts, pages, media, and plugin management
- Selecting fast, schema-friendly themes
- Must-have plugins for SEO: RankMath, WP Rocket, cache/CDN
- Building and structuring your first SEO-optimised site
- Setting up clean URL structures, menus, blog, and permalinks
- Meta titles and descriptions that increase CTR
- Header tags (H1–H6): hierarchy and user readability
- Optimising image files with proper naming, sizing, and alt tags
- Creating link architecture: contextual internal linking
- Robots meta tags and canonicalisation
- Voice search readiness (conversational SEO)
- AI-powered copy: Writing and testing titles & descriptions using Jasper, Frase, and ChatGPT
- Practical: Real-time page-by-page on-page optimisation session
- Building topical authority with content clusters & pillar pages
- Writing content for humans first, but optimised for search
- Different page types: blog, landing page, product page, category
- Google’s EEAT framework and how it shapes content quality
- Avoiding duplicate content and plagiarism (Originality.AI, Quillbot, Grammarly)
- Paragraphing, Flesch score, formatting for readability
- Content recycling: updating old posts with fresh data and links
- Visual storytelling: embedding infographics, videos, rich snippets
- Content writing with AI: Prompt crafting + live content generation
- Trust Flow vs Citation Flow explained
- Internal linking depth and anchor variation
- DA, DR, TF metrics: what they mean and how to influence them
- Structuring folders and subdirectories for better crawlability
- Creating SEO-optimised silos
- Live audit using tools: SEO SiteCheckup, Screaming Frog, RankMath
- AI analysis of site structure with Claude & ChatGPT
- Practical checklist: your 25-point on-page optimisation audit
- Setting up XML & HTML sitemaps for better crawling
- Configuring robots.txt to control indexing
- Canonical tags: avoiding duplicate content
- 301 vs 302 vs meta-refresh redirects
- Secure site implementation: SSL, HTTPS best practices
- Custom 404 error pages and UX for broken paths
- Open Graph & Twitter Cards: boosting SEO through social preview
- Hands-on practice: configuring all settings in a live WordPress site
- Core Web Vitals: LCP, FID, CLS explained
- Speed improvement using tools: GTMetrix, PageSpeed Insights
- Breadcrumb navigation and structure data
- Crawl budget optimisation for larger sites
- Schema markup for article, product, FAQ, review
- Testing schema with Google Rich Results + Validator tools
- Hreflang implementation for multilingual content
- SEO browser extensions: Lighthouse, Detailed SEO, SEO Meta in 1 Click
- Crafting and publishing SEO-optimised Google Web Stories
- Role of backlinks in Google’s trust system
- Types of backlinks: editorial, directory, Q&A, guest post
- Safe link-building strategies in 2025
- Live backlink analysis using Ahrefs/Semrush
- Disavowing toxic links in GSC
- Ecommerce SEO strategies:
- Product and category page optimisation
- Schema for ratings, price, availability
- Handling product variants and duplicate listings
- Enriching content using NLP tools like ChatGPT, Koala AI
- Google Business Profile setup and optimisation
- Building NAP consistency through local citations
- Structured data for local business
- International SEO best practices: ccTLD vs subdomain vs subdirectory
- Language & region tagging with hreflang
- 360° SEO audit framework: on-page, technical, content, link & local
- Tools: Screaming Frog, ChatGPT, SEO Optimer
- Audit report preparation with prioritised fixes
- Practical Task: End-to-end audit on a live website
- Google Search Console walkthrough
- Monitoring coverage, indexing, errors, keyword impressions
- Setting up Google Analytics 4 for SEO tracking
- Understanding bounce, engagement time, traffic sources
- Creating SEO dashboards in Looker Studio
- Monthly reporting structures for clients or internal teams
- Search Generative Experience (SGE): What’s changing in SEO?
- Using AI to automate audits, suggest content, improve CTR
- Prompt Engineering: Generating better AI responses for SEO use cases
- Project Task: Create a complete monthly report + roadmap
