NextGen SEO Mastery with AI

Become an SEO expert from scratch with hands-on training, AI-integrated tools, live audits, real-world projects, and strategy-driven learning. Rank faster, drive traffic

₹10,000

₹20,000

50% Off

Course Highlights

Duration

2 Months

Level

Beginner to Advanced

Mode

Hybrid

Method

Project Based Learning

Program Highlights

2 Tools

Learn and Explore

Master 2 Tools

Wordpress

Google Search Console

Course Curriculum

The purpose and impact of SEO in 2025’s digital world
How search engines operate: crawling, indexing, and SERP structure
Categories of SEO: on-page, off-page, technical
Ethical SEO: White hat vs Grey hat vs Black hat
Core ranking signals & algorithmic updates (timeline)
Keyword frameworks: short-tail, long-tail, LSI, transactional, informational
Competitor keyword gap discovery
Mapping content to intent: informational, navigational, commercial
Funnel-based keyword targeting: TOFU–MOFU–BOFU
AI tool walkthrough: Using prompts to generate smart keyword ideas

Choosing the right domain name for branding + SEO
Hosting types explained: Shared, Cloud, VPS — pros and cons for SEO
Understanding CMS platforms with WordPress as the primary stack
WordPress backend walkthrough: posts, pages, media, and plugin management
Selecting fast, schema-friendly themes
Must-have plugins for SEO: RankMath, WP Rocket, cache/CDN
Building and structuring your first SEO-optimised site
Setting up clean URL structures, menus, blog, and permalinks

Meta titles and descriptions that increase CTR
Header tags (H1–H6): hierarchy and user readability
Optimising image files with proper naming, sizing, and alt tags
Creating link architecture: contextual internal linking
Robots meta tags and canonicalisation
Voice search readiness (conversational SEO)
AI-powered copy: Writing and testing titles & descriptions using Jasper, Frase, and ChatGPT
Practical: Real-time page-by-page on-page optimisation session

Building topical authority with content clusters & pillar pages
Writing content for humans first, but optimised for search
Different page types: blog, landing page, product page, category
Google’s EEAT framework and how it shapes content quality
Avoiding duplicate content and plagiarism (Originality.AI, Quillbot, Grammarly)
Paragraphing, Flesch score, formatting for readability
Content recycling: updating old posts with fresh data and links
Visual storytelling: embedding infographics, videos, rich snippets
Content writing with AI: Prompt crafting + live content generation

Trust Flow vs Citation Flow explained
Internal linking depth and anchor variation
DA, DR, TF metrics: what they mean and how to influence them
Structuring folders and subdirectories for better crawlability
Creating SEO-optimised silos
Live audit using tools: SEO SiteCheckup, Screaming Frog, RankMath
AI analysis of site structure with Claude & ChatGPT
Practical checklist: your 25-point on-page optimisation audit

Setting up XML & HTML sitemaps for better crawling
Configuring robots.txt to control indexing
Canonical tags: avoiding duplicate content
301 vs 302 vs meta-refresh redirects
Secure site implementation: SSL, HTTPS best practices
Custom 404 error pages and UX for broken paths
Open Graph & Twitter Cards: boosting SEO through social preview
Hands-on practice: configuring all settings in a live WordPress site

Core Web Vitals: LCP, FID, CLS explained
Speed improvement using tools: GTMetrix, PageSpeed Insights
Breadcrumb navigation and structure data
Crawl budget optimisation for larger sites
Schema markup for article, product, FAQ, review
Testing schema with Google Rich Results + Validator tools
Hreflang implementation for multilingual content
SEO browser extensions: Lighthouse, Detailed SEO, SEO Meta in 1 Click
Crafting and publishing SEO-optimised Google Web Stories

Role of backlinks in Google’s trust system
Types of backlinks: editorial, directory, Q&A, guest post
Safe link-building strategies in 2025
Live backlink analysis using Ahrefs/Semrush
Disavowing toxic links in GSC
Ecommerce SEO strategies:
Product and category page optimisation
Schema for ratings, price, availability
Handling product variants and duplicate listings
Enriching content using NLP tools like ChatGPT, Koala AI

Google Business Profile setup and optimisation
Building NAP consistency through local citations
Structured data for local business
International SEO best practices: ccTLD vs subdomain vs subdirectory
Language & region tagging with hreflang
360° SEO audit framework: on-page, technical, content, link & local
Tools: Screaming Frog, ChatGPT, SEO Optimer
Audit report preparation with prioritised fixes
Practical Task: End-to-end audit on a live website

Google Search Console walkthrough
Monitoring coverage, indexing, errors, keyword impressions
Setting up Google Analytics 4 for SEO tracking
Understanding bounce, engagement time, traffic sources
Creating SEO dashboards in Looker Studio
Monthly reporting structures for clients or internal teams
Search Generative Experience (SGE): What’s changing in SEO?
Using AI to automate audits, suggest content, improve CTR
Prompt Engineering: Generating better AI responses for SEO use cases
Project Task: Create a complete monthly report + roadmap

NextGen SEO Mastery with AI

Become an SEO expert from scratch with hands-on training, AI-integrated tools, live audits, real-world projects, and strategy-driven learning. Rank faster, drive traffic

₹10,000

Course Highlights

Duration

Level

Mode

Method

Program Highlights

2 Tools

Master 2 Tools

Course Curriculum

Module 2SEO-Oriented Website Setup & CMS Mastery

Module 3Core On-Page Optimisation Techniques

Module 4Structuring SEO Content for Performance

Module 5Advanced On-Page Optimisation & Trust Signals

Module 6Technical SEO Essentials (Part I)

Module 7Technical SEO Deep Dive (Part II) + Schema

Module 8Authority Building with Off-Page & eCommerce SEO

Module 9Global & Local SEO Strategy + Audit Practice

Module 10SEO Analytics, Reporting & AI-Powered Future SEO