Artificial Intelligence AI Marketing to Grow your Career

• Welcome to the course
• Download the ChatGPT ebook & Join the Students Group

• What is artificial intelligence (AI) and why is it important for your business?
• How the world’s top brands are using AI marketing
• Examples and Uses of AI in Digital Marketing

Assignments

• Quiz: What is Artificial Intelligence (AI) with Digital Marketing?
• How can your business benefit from Artificial Intelligence?

• Using AI to create a professional Website in minutes
• Customizing Your Website with AI

• How to choose the right AI tool for your business

• Introduction to AI for Email Marketing
• Tool #1: Email delivery optimization
• Tool #2: Identify what your contacts are looking for
• Tool #3: Optimize Subject lines and email copy automatically
• Tool #4: Write personalized email automatically
• Setting up AI for Email Marketing in your business

• What is content automation and why is it important for your business?
• Artificial Intelligence for Content Automation
• Tool #1: Content generation for Website, Blogs and Social Media
• Tool #2: Transcribing your videos automatically with Descript
• Tool #3: Grammarly

Assignments

• Quiz: Using Content marketing automation in your marketing

• The importance of your target audience and an Ideal Customer Profile
• Introduction to Market Ready Project and target audience with AI
• Signing Up for Market Ready Project
• Creating your personalized Ideal Customer Profile with AI
• Reviewing your Ideal Customer Profile
• Marketing Strategies AI tool
• Creating a Facebook and Instagram Ad with AI
• Final Steps for the Ideal Customer Profile

• What are chatbots and why they are important for your business
• Tool #1: ManyChat - Creating your account
• Creating a chatbot for Facebook
• Accessing the chat data and conversation history
• Customizing your chatbots for other goals
• Creating chatbot for Instagram, SMS or Whatsapp
• Installing the Chatbot on your website
• Create your first chatbot

• Introduction to AI Social Media Tools and why it’s important for your business
• Tool: Lately - Auto Generated Social Media posts
• Using AI to create social media posts

• Introduction to AI for SEO of your website
• Artificial Intelligence tools for SEO
• Choosing your AI SEO tool

• What is AI Analytics and why it’s important for your business
• Tool: Amplitude - The #1 Analytics Tool for Product Teams

• What is marketing analytics automation and how it will save you time
• Tool: Whatagraph - Marketing Analytics Automation for your business
• Setting up analytics automation for your business

• Bonus Section