Introduction to Google Ads – Search, Display, Video, Shopping
Meta Ads (Facebook/Instagram): Campaigns, Ad Sets, Creatives
Campaign Objectives: Leads, Traffic, Sales, Awareness
Bidding Strategies, Budgets, A/B Testing
Google Tag Manager & Conversion Tracking
Pixel Setup, Custom Audiences, Retargeting
AI Tools: AdCreative.ai, AdCopy.ai, ChatGPT for ad text and targeting ideas
Project: Run a Demo Campaign with AI-optimized creatives