AI-Powered Digital Marketing Masterclass
From Basics to Pro-Level: Learn Digital Marketing with AI Tools & Automations
₹55,000
₹110,000
50% Off
Course Highlights
Duration
5 Month
Level
Begineer to Advance
Mode
Hybrid
Method
Project Based Learning
Program Highlights
5+ Tools
Learn and Explore
Master 5+ Tools
Google Ads
META ADS
ChatGPT
Jasper AI
Copy.AI
Canva
Mailmeteor
Looker Studio
Course Curriculum
- What is Digital Marketing? Traditional vs Digital
- Overview: SEO, SEM, SMM, Email, Content, Affiliate, Influencer
- Buyer Journey & Marketing Funnels (Awareness to Conversion)
- Types of Campaigns: Branding vs Performance
- Audience, Targeting, & Segmentation
- Introduction to AI in Marketing – ChatGPT, Jasper, Notion AI, Copy.ai
- AI Activity: Generate a basic marketing plan with ChatGPT
- Domain & Hosting Overview
- Building Websites Using WordPress & Page Builders (Elementor)
- Landing Pages vs Full Websites
- Call-to-Actions (CTAs) and Funnel Design
- Website Speed, Security & Mobile Optimization
- Introduction to Web Analytics (Google Analytics 4)
- AI Activity: Generate website copy and design layout using AI
- Project: Launch a Business Website or Landing Page
- Keyword Research & Mapping
- On-Page SEO (Meta Tags, Alt Text, Headers)
- Technical SEO (Sitemap, Robots.txt, Core Web Vitals)
- Off-Page SEO (Backlink Building, Guest Posting)
- Local SEO (Google Business Profile, Maps)
- AI Tools: SurferSEO, NeuronWriter, ChatGPT for keyword clustering
- Project: SEO Audit & Optimization for a Website
- Content Strategy & Calendars
- Types of Content: Blog, Video, Email, Infographics
- Copywriting Techniques: AIDA, PAS, Storytelling
- Blog Writing, Press Releases, Case Studies
- Video Scripts and Caption Writing
- AI Tools: Jasper AI, Copy.ai, ChatGPT for Headlines, Blogs, Ads
- Project: AI-generated Blog Series + Social Media Captions
- Social Media Platforms Overview (Instagram, Facebook, LinkedIn, Twitter, YouTube)
- Social Media Strategy: Branding vs Engagement
- Content Planning & Scheduling (Calendars & Tools)
- Reels, Stories, Carousels, Video Editing Basics
- Influencer Collaboration and UGC Strategy
- AI Tools: Canva + Magic Write, ChatGPT for post planning, Hashtag generation
- Project: AI-powered 1-Month Social Campaign Plan
- Introduction to Google Ads – Search, Display, Video, Shopping
- Meta Ads (Facebook/Instagram): Campaigns, Ad Sets, Creatives
- Campaign Objectives: Leads, Traffic, Sales, Awareness
- Bidding Strategies, Budgets, A/B Testing
- Google Tag Manager & Conversion Tracking
- Pixel Setup, Custom Audiences, Retargeting
- AI Tools: AdCreative.ai, AdCopy.ai, ChatGPT for ad text and targeting ideas
- Project: Run a Demo Campaign with AI-optimized creatives
- Email Strategy: Newsletters, Drip, Promotional
- Building Email Lists (Ethical Practices)
- Tools: Mailchimp, Moosend, ConvertKit
- Segmentation and A/B Testing
- Automations: Welcome Series, Abandoned Cart, Lead Nurturing
- Email Copywriting + AI Subject Line Optimizers
- AI Tools: Mailmeteor + ChatGPT for content creation and segmentation
- Project: AI-powered Email Automation Funnel
- Google Analytics 4 (GA4): Setup & Metrics
- Google Search Console
- UTM Parameters and Campaign Tracking
- Facebook Ads Manager Analytics
- Heatmaps & Behavior Analytics (Hotjar, Microsoft Clarity)
- AI Tools: ChatGPT + Looker Studio Integration for report creation
- Project: Create a Full Marketing Performance Dashboard
- Shopify, WooCommerce Overview
- Product Page Optimization (Images, Copy, SEO)
- Facebook + Google Ads for E-commerce
- Upsell, Cross-sell, Abandoned Cart Funnels
- Email Sequences for Retention
- Affiliate Marketing Integration
- AI Tools: Auto-generate product descriptions, sales pages
- Project: Launch a Mini E-Commerce Funnel
- Build a Marketing Strategy for a Real Client
- Create an AI-Powered Lead Gen Funnel
- Launch a Personal/Business Brand with SEO + Ads
- Create Full-Funnel Strategy for E-Commerce
- Resume Creation with AI
- LinkedIn Optimization
- Freelancing Platforms: Fiverr, Upwork, Toptal
- Interview Preparation & Portfolio Review
- Internship & Placement Support
