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AI-Powered Digital Marketing Masterclass | Praxia Skill

AI-Powered Digital Marketing Masterclass

From Basics to Pro-Level: Learn Digital Marketing with AI Tools & Automations

₹27,500

₹55,000

50% Off

AI-Powered Digital Marketing Masterclass

Course Highlights

Duration

5 Month

Level

Begineer to Advance

Mode

Hybrid

Method

Project Based Learning

Program Highlights

5+ Tools

Learn and Explore

Master 5+ Tools

Google Ads

META ADS

ChatGPT

Jasper AI

Copy.AI

Canva

Mailmeteor

Looker Studio

Course Curriculum

What is Digital Marketing? Traditional vs Digital
Overview: SEO, SEM, SMM, Email, Content, Affiliate, Influencer
Buyer Journey & Marketing Funnels (Awareness to Conversion)
Types of Campaigns: Branding vs Performance
Audience, Targeting, & Segmentation
Introduction to AI in Marketing – ChatGPT, Jasper, Notion AI, Copy.ai
AI Activity: Generate a basic marketing plan with ChatGPT

Domain & Hosting Overview
Building Websites Using WordPress & Page Builders (Elementor)
Landing Pages vs Full Websites
Call-to-Actions (CTAs) and Funnel Design
Website Speed, Security & Mobile Optimization
Introduction to Web Analytics (Google Analytics 4)
AI Activity: Generate website copy and design layout using AI
Project: Launch a Business Website or Landing Page

Keyword Research & Mapping
On-Page SEO (Meta Tags, Alt Text, Headers)
Technical SEO (Sitemap, Robots.txt, Core Web Vitals)
Off-Page SEO (Backlink Building, Guest Posting)
Local SEO (Google Business Profile, Maps)
AI Tools: SurferSEO, NeuronWriter, ChatGPT for keyword clustering
Project: SEO Audit & Optimization for a Website

Content Strategy & Calendars
Types of Content: Blog, Video, Email, Infographics
Copywriting Techniques: AIDA, PAS, Storytelling
Blog Writing, Press Releases, Case Studies
Video Scripts and Caption Writing
AI Tools: Jasper AI, Copy.ai, ChatGPT for Headlines, Blogs, Ads
Project: AI-generated Blog Series + Social Media Captions

Social Media Platforms Overview (Instagram, Facebook, LinkedIn, Twitter, YouTube)
Social Media Strategy: Branding vs Engagement
Content Planning & Scheduling (Calendars & Tools)
Reels, Stories, Carousels, Video Editing Basics
Influencer Collaboration and UGC Strategy
AI Tools: Canva + Magic Write, ChatGPT for post planning, Hashtag generation
Project: AI-powered 1-Month Social Campaign Plan

Introduction to Google Ads – Search, Display, Video, Shopping
Meta Ads (Facebook/Instagram): Campaigns, Ad Sets, Creatives
Campaign Objectives: Leads, Traffic, Sales, Awareness
Bidding Strategies, Budgets, A/B Testing
Google Tag Manager & Conversion Tracking
Pixel Setup, Custom Audiences, Retargeting
AI Tools: AdCreative.ai, AdCopy.ai, ChatGPT for ad text and targeting ideas
Project: Run a Demo Campaign with AI-optimized creatives

Email Strategy: Newsletters, Drip, Promotional
Building Email Lists (Ethical Practices)
Tools: Mailchimp, Moosend, ConvertKit
Segmentation and A/B Testing
Automations: Welcome Series, Abandoned Cart, Lead Nurturing
Email Copywriting + AI Subject Line Optimizers
AI Tools: Mailmeteor + ChatGPT for content creation and segmentation
Project: AI-powered Email Automation Funnel

Google Analytics 4 (GA4): Setup & Metrics
Google Search Console
UTM Parameters and Campaign Tracking
Facebook Ads Manager Analytics
Heatmaps & Behavior Analytics (Hotjar, Microsoft Clarity)
AI Tools: ChatGPT + Looker Studio Integration for report creation
Project: Create a Full Marketing Performance Dashboard

Shopify, WooCommerce Overview
Product Page Optimization (Images, Copy, SEO)
Facebook + Google Ads for E-commerce
Upsell, Cross-sell, Abandoned Cart Funnels
Email Sequences for Retention
Affiliate Marketing Integration
AI Tools: Auto-generate product descriptions, sales pages
Project: Launch a Mini E-Commerce Funnel

Build a Marketing Strategy for a Real Client
Create an AI-Powered Lead Gen Funnel
Launch a Personal/Business Brand with SEO + Ads
Create Full-Funnel Strategy for E-Commerce

Resume Creation with AI
LinkedIn Optimization
Freelancing Platforms: Fiverr, Upwork, Toptal
Interview Preparation & Portfolio Review
Internship & Placement Support